Looking after yourself isn’t selfish. It’s your responsibility. The better you look after yourself, the better you can show up for your family, your mates, and your community.

Our Mission

The Better Bloke Project exists to make support feel accessible, relatable, and practical.

Led by everyday blokes, we create spaces where men feel comfortable showing up, speaking honestly, and taking action before reaching crisis point.

Professional services are vital, but too often they feel out of reach or difficult to relate to. We bridge that gap through shared experiences, practical tools, and real conversations that help men take the first step towards support.

Our Vision

We envision a future where no bloke feels like he has to carry the weight alone.

A future where asking for help is seen as a strength, where support feels accessible and relatable, and where every man has the tools, confidence, and community to navigate life's challenges.

Through practical action and genuine connection, we're building stronger men, stronger families, and stronger communities.

Who We Support

The Better Bloke Project exists to support everyday Australian men.

While our roots are in blue collar communities including construction, transport, automotive, mining, and trade industries, our message is simple: if you're a bloke navigating the pressures of life, you belong here.

We're led by men who understand the challenges firsthand. The pressure to provide. The expectation to stay strong. The struggle to switch off. The weight of work, finances, relationships, and responsibility.

We know these challenges because we've lived them ourselves.

That's why our approach is different.

We don't focus solely on crisis. We focus on prevention, connection, and building the tools men need to navigate life's challenges before they reach breaking point.

By creating spaces where blokes can show up as they are, share their stories, and support one another, we're building stronger men, stronger families, and stronger communities.

The Founders

  • Rob Sutherland

    Humble in presence but unwavering in purpose, Rob is a driving force behind The Better Bloke Project and our Lead Facilitator. Drawing on lived experience and a down to earth approach, Rob connects with blokes through honest conversations, practical advice, and genuine accountability.

  • Matty Rogers

    With extensive experience in digital growth, branding, content, and partnerships, Matty plays a key role in shaping The Better Bloke Project's reach and impact. His strategic approach and passion for community building continue to drive our mission of becoming a leading voice in men's wellbeing across Australia.

  • Brock Paulke

    Brock is the kind of bloke people naturally gravitate towards. Friendly, approachable, and big on mateship, he brings a positive attitude and an easy going nature to every conversation. Always up for a laugh and quick with a smile, Brock helps blokes feel comfortable showing up as themselves.